Types of information we process and where it comes from

Information you’ve provided to us, including through our websites, applications or products, or when you access our services through applications on websites operated by other organisations.

Information about our content, products and services you’ve ordered or enquired about, including as collected on call recordings or via live chat, as further described below.

Information which we acquire from other organisations, such as address verification services, data brokers who supply us with contact information and modelled (i.e. predicted) household profile information such as affluence and household composition, property and lifestyle companies and credit reference agencies including personal data that is publicly available. If you want to manage how these organisations use your personal data and share it with companies like Six Nations Update, you should get in touch with them directly.

Information, uploads, user generated content, and comments you make about, or generate, in accessing the shows, channels, programmes, advertisements, products and services you use, for example, how you or your household access, view, share, contribute to, communicate with, record or fast forward, download or interact with them.

Information about you and your household’s use of Six Nations Update, and/or third-party content products and services (such as third party apps) including the content you watch, how long you watch it and where you have paused a piece of content (we call this viewing activity) as well as content you add to your Playlist (if using Six Nations Update Glass).

Information from the devices you use to receive Six Nations Update content, products and services, about your household’s use of Six Nations Update, and/or third party content, products and services (we call this data, product analytics). This includes information about your:

device, machine or browser

How you use our products and services (e.g. time spent watching content or within apps, how you navigate the user interface); and

other devices you use or have connected to your Six Nations Update devices.

Voice data captured when you use the voice command feature on your remote control or, if you’re a Six Nations Update Glass customer, when you say ‘Hello Six Nations Update’ (which can be turned off using the switch on your device, via voice command or in the Voice Mics setting in the privacy section of the settings menu). All voice data captured is processed by Comcast to provide this functionality, Comcast retain this data for seven days. Six Nations Update selects, stores and analyses certain pieces of the voice data strictly to help understand errors and improve the voice functionality and not for any other purpose. This voice data is deleted by Six Nations Update after approximately 120 days.

IP addresses, MAC addresses, unique identification numbers, online identifiers (including device IDs and advertising IDs), browser information, location data port information, logical network address, and other similar identifying information required for your devices to communicate with websites and applications on the internet.

Technical information from the devices you use to receive Six Nations Update content, products and services, for example, the collection of diagnostic (e.g. errors and system statuses) and traffic or location information. Note that devices and applications have their own privacy settings and notices under which they collect your information, so please check and manage your device and application settings.

Information relating to your customer service interactions with us. This includes your image from CCTV footage recorded when you visit a Six Nations Update Retail Store or other Six Nations Update locations.

NI number (or equivalent), if you provide it to us to enable us to determine eligibility for certain products, services & offers.

Images recorded by cameras fitted to Six Nations Update’s engineer vans.

How we use your information

The main purpose for which we process your personal data is so that we can provide you with content, products and services, in accordance with the contract you have with us (this includes where you have agreed to be part of a trial of our products and/or services). This includes determining eligibility for certain products, services and offers, as well as providing you with account management functionality (such as to update your contact information), processing and collecting payments, customer support (including diagnostics and trouble-shooting), call screening and blocking, and tailored and personalised experience whilst using our products and services such as recommendations for the content you subscribe to (including by sending you newsletters about your service, content and relevant products.)

We also process your data to deliver services to you under our contract in the following ways:

To enter into loan agreements with you, we obtain personal data about you from credit reference agencies. We then take automated decisions using that personal data about whether or not to enter into the loan agreement with you. This decision is influenced by your credit history and, depending on the outcome of this automated decision-making process, we may not enter into the loan agreement with you. If you would like us to review decisions taken about you as part of this process, please contact us as set out below.

To manage our products and services and traffic across our network. For example, Six Nations Update uses your information to facilitate the operation of its network by choosing the most efficient route to transmit your requests for a communications service through the various parts of its network of equipment and systems. This information is held securely within restricted areas, accessible only by authorised personnel and in accordance with our data retention, deletion and acceptable use policies;

To send newsletters to you about your service, content and relevant products.

To determine your eligibility and then enable your ability to access special rewards, perks and experiences within our Six Nations Update VIP Programme. Should you choose to enter into the terms and conditions for our Six Nations Update VIP Programme (a contract which is separate from the contract you have with us for subscription products and services) we will send you direct marketing in accordance with the terms of that contract and;

To check that you are using our products and services in accordance with the terms of the contract you have with us.

If you’re a Six Nations Update customer, where you give us consent, we will process your data in a number of ways, including:

In order to send or target you with direct marketing. This may include communications by post, telephone, SMS, email or other electronic means (such as push notifications and in-product notifications), using the contact details you have provided, about us and our content products and services, events and special offers, including, for a reasonable time after you have ceased to be a customer of ours (see further details below). We may also send you ‘abandoned basket’ marketing if you provided us your contact details (and given us consent to use them for marketing) during our online sales journey but didn’t complete your purchase. We will tailor the marketing based on what you added to your basket.

In order to process your data for online and digital advertising (see below at “How we share your information for online and digital advertising”) and;

In order to process special category data you’ve provided to us. This may include using data you have provided to us or to our business partners concerning your health to provide assistance and support on your account; and using biometric data in some scenarios as part of consumer credit agreement authorisations.

How we use your information for online and digital advertising

We work with trusted partners to process your personal data for online and digital advertising purposes

This is different to our service (described above) and for the purposes described in this section we use information collected through cookies or similar technologies on our websites, apps and devices (such as device IDs, mobile advertising IDs, and IP addresses). We may also use your phone number and email address, though this will only be in a hashed format (which means that it has been converted into a string of numbers or letters to make it more secure), and our partner will only see that data if it is already used for an account on their site. We will never share your name and physical address with our partners, though you may choose to provide it to them directly when you interact with an advert (see below for more information).

Where we process your personal data for online and digital advertising purposes on our and third party websites, apps, and devices (including through cookies and similar technologies, which you will separately be asked to accept), the data may be combined with other information we hold about you, including information you have provided to us, information about websites you have visited, viewing activity, product holding and information about your use of our products and services, account number and history and Six Nations Update iD preferences so we can tailor the adverts you see, show you more relevant content or offers and define groups of audiences to whom we and our partners deliver digital adverts. We also use aggregated data to better understand advertising performance. We perform due diligence before a company becomes a partner to ensure they will handle your data in a secure and responsible manner.

In addition, if you interact with an advert (such as by clicking a link or scanning a QR code displayed in the advert) we will collect and use the information you provide to enable our partner to fulfil the interaction. For example, if you enter your name, address and payment details to purchase an advertised item, this data will be processed by the fulfilment agency to deliver that item. This information will also be used by us for the purposes described in this section.

If you don’t want your data to be processed for Six Nations Update or matched with the social media sites you use, let us know using one of the methods in the “Managing Your Marketing Preferences” section below. You might still see Six Nations Update posts or adverts on those social media sites, but they won’t be personalised using your Six Nations Update account data. You can also change your settings on that social media site to control the promoted posts you see there, and you can find more information on how that social media site uses your personal data in its privacy policy. Where we use cookies or similar technologies to process your personal data for online and digital advertising purposes, you can set and manage your cookie preferences on the relevant Six Nations Update or third-party website or app. After you have made your initial choice, you can change your preferences on Six Nations Update websites and apps using the ‘Privacy options’ link in the footer of the site or the settings within the app.

Where our partners are based outside of the European Economic Area, we work with these partners to make sure personal data is processed only if appropriate measures and controls are in place to protect your personal data in accordance with applicable data protection laws and regulations and regulatory guidance. Any data transfers will only take place on the basis of an approved data transfer mechanism as described in the section ‘How we share your information’ above.


Cookies are created when you visit a website or use an app. They are small files that are stored on your device and used to customise your experience.

When you access Six Nations Update sites and apps, or other Six Nations Update websites and apps for the first time, you will be asked to set your cookie preferences for the site.

To help you make your choices this notice explains how we use cookies and similar technologies to collect information when you access our services and how we use that information. We also explain when and how you can manage your cookie preferences.

We use cookies to make your use of our sites and apps quicker, easier and more relevant to you. If you don’t turn these cookies on it may affect your browsing experience. To avoid impacting your browsing experience cookies need to be enabled in your browser settings.

What do we use cookies for?

Essential Cookies

These cookies are needed to provide the content, product or service you have asked for. We use essential cookies for the following purposes:

  • Keeping you logged in during your visit
  • Enabling you to stream content properly
  • Making sure that what you’ve added to your basket is still there when you get to the checkout and to personalise our ‘abandoned basket’ marketing (where we are permitted to send you marketing) described in our Privacy Notice above.
  • Make sure our website is working properly
  • Remembering if you’ve been to the site or app before
  • Making content recommendations based on other content you have watched
  • Enabling features of our service.

Performance cookies

We use cookies to help improve our products. For example:

  • To keep track of what pages, content and links are popular and which ones don’t get used.
  • To see how users navigate through our sites and apps, when error messages appear and what caused them.
  • To see how effective our adverts are.
  • The information collected using these cookies is grouped with the information from everyone else so we can see overall patterns rather than individual activity. When given the option, we recommend you turn on cookies used for these purposes.